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Free, or nearly free, digital applications transform your web presence into a thriving social network brimming with interactivity and eye candy. Combine several several of them to create a new, more robust application and you have a "mashup."
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TOPICS: Admissions, Marketing, Technology
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Graduating from a 10-month medical assisting diploma program, Jean went on to earn a doctorate in education. After 23 years of experience at for-profit and not-for-profit campuses, she's helping admissions offices boost productivity.
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TOPICS: Admissions, Enrollment Management, Marketing
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The alumni body is the richest resource many colleges have for fundraising, graduate students, legacies, mentors, faculty, employers, business partners, trustees, word-of-mouth boosters and voting advocates. A Brand Community Index developed at Oregon State helps development directors quantify the propensity to give with four relationships the institution has with its alumni. By Tom Robinson.
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TOPICS: Executive Briefing, Finance, Marketing
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Seven years of marketing at Amazon.com gives Bill Hummel a consumer lens through which he views college admissions - and college shopping on the web.
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TOPICS: Admissions, Enrollment Management, Marketing
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Stony Brook University of New York and the work of Pat Malone, Director of Emerging Technologies, provide an excellent example of plumbing multiple education/work connections to serve adults.
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TOPICS: Deals, Executive Briefing, Marketing, Student Services
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Underneath the graduated-but-can’t-find-a-job stereotype reported continuously in the media, there is a whopper of an opportunity for colleges to serve the vast majority of 18-29 year-olds who are still in school and have further ambitions. As well as those who are out of school but plan to return. By Tom Robinson.
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TOPICS: Admissions, Enrollment Management, Marketing
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