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Plagiarism on college application essays is rampant. But it's easier to spot, thanks to new detection software. So how can student applicants stand out in a competitive arena? Another new software provider has an answer.
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TOPICS: Admissions, Enrollment Management, Technology
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Ms. Francis cut her marketing teeth as the assistant brand manager of Crest toothpaste for Procter & Gamble. Most recently CEO of Hal Riney advertising agency, a division of Paris-based Publicis Corporation, and previously a member of Dartmouth's board, she brings a consumer savvy to higher education marketing.
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TOPICS: Admissions, Enrollment Management, Marketing
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Campus business officers have cut pretty much every expense they can. Now it’s time for colleges to get back to core mission, albeit in a new economic reality. Group purchasing and collaborations can solve budget woes. By Tom Robinson.
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TOPICS: Executive Briefing, Finance, Management
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There's been a creative burst of new solutions aimed at improving retention in U.S. higher education. But, can retention be improved more easily and effectively as an academic byproduct? Let's see what David Yaskin says.
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TOPICS: Enrollment Management, Student Services, Technology
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Free, or nearly free, digital applications transform your web presence into a thriving social network brimming with interactivity and eye candy. Combine several several of them to create a new, more robust application and you have a "mashup."
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TOPICS: Admissions, Marketing, Technology
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Graduating from a 10-month medical assisting diploma program, Jean went on to earn a doctorate in education. After 23 years of experience at for-profit and not-for-profit campuses, she's helping admissions offices boost productivity.
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TOPICS: Admissions, Enrollment Management, Marketing
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The alumni body is the richest resource many colleges have for fundraising, graduate students, legacies, mentors, faculty, employers, business partners, trustees, word-of-mouth boosters and voting advocates. A Brand Community Index developed at Oregon State helps development directors quantify the propensity to give with four relationships the institution has with its alumni. By Tom Robinson.
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TOPICS: Executive Briefing, Finance, Marketing
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